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USA Network (Canadian TV channel)

From Wikipedia, the free encyclopedia
"Discovery Canada" and "Discovery Channel Canada" redirect here. For the Rogers Media operated channel that is branded Discovery Channel since 2025, see Discovery Channel.
USA Network
CountryCanada
Broadcast areaNationwide
Headquarters9 Channel Nine Court, Scarborough, Toronto, Ontario
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
Owner
Sister channelsCTV
CTV2
CTV Comedy Channel
CTV Drama Channel
CTV Life Channel
CTV Nature Channel
CTV Sci-Fi Channel
CTV Speed Channel
CTV Wild Channel
Oxygen
Canal D (French-language)
History
LaunchedDecember 31, 1994; 30 years ago (1994-12-31)
Former namesDiscovery Channel (1994–2025)
Links
WebsiteUSA Network Canada

USA Network (formerly Discovery Channel) is a Canadian discretionary specialty television channel majority-owned by Bell Media. Based on the U.S. channel of the same name, it primarily carries a general entertainment format focusing on television series, films, reality, and sports programming. The channel's license is held by CTV Specialty Television, Inc., with ESPN Inc. holding a 20% share stemming from that subsidiary's ownership of sister network TSN; ESPN is not believed to be involved in the operation of the channel.

The channel was launched on December 31, 1994 by Labatt Communications as Discovery Channel, a U.S. version of the American cable network of the same name; as with its namesake, it primarily aired factual programming relating to topics such as science, technology, and nature, with a mix of original Canadian productions (including a daily news program airing from its launch through 2018) and imported programming. By the 2010s, mirroring similar shifts by its U.S. parent, the network shifted to primarily airing reality-style programs, and later added reruns of scripted library programs from other Bell Media channels that had some relation to history or science.

In June 2024, Rogers Sports & Media announced that it had acquired the Canadian rights to all Warner Bros. Discovery (WBD) factual and lifestyle brands beginning January 1, 2025, including Discovery Channel. Bell subsequently announced that it would enter into a licensing agreement with NBCUniversal for two of its Discovery-branded channels, with Discovery being relaunched as USA Network on January 1, 2025. A new iteration of Discovery owned by Rogers concurrently launched the same day.

As a former Category A service, USA Network was required to be carried on the basic service of all digital cable providers across Canada. This channel was, and still is, typically offered optionally at the discretion of cable or satellite providers.

History

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Early years

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Discovery Channel Canada logo used from 1995 to 2009.

In October 1992, brewer John Labatt Ltd.—owner of TSN through its JLL Broadcast Group division, later renamed Labatt Communications—announced an agreement with Discovery Communications to apply to the Canadian Radio-television and Telecommunications Commission (CRTC) for a specialty television licence, to launch a Canadian service similar to the Discovery Channel in the United States. Under the agreement, Discovery Communications would supply up to 400 hours of programming per year to the Canadian channel.[1]

Following hearings in February 1994, the channel was licensed by the CRTC that June, as part of a wave of new licences that included the specialty channels now known as CMT, CTV Drama, Slice, Showcase, and W Network.[2][3] During the licensing process, the venture had received numerous letters of support from various science-focused and educational groups, and academics such as John Polanyi and Susan Mann.[4] In its application, the channel promised a daily science-focused show, the first of its kind in North America, tentatively titled Canada Magazine.[4]

The Discovery Channel launched in Canada on December 31, 1994, at 8 p.m. ET.[5] The network was owned by Labatt Communications in partnership with Discovery Communications (which owned 20% of the venture), and was headed by former CBC executive Trina McQueen.[4] Due to foreign ownership restrictions, Labatt Communications was later spun off and renamed NetStar Communications, as Labatt had been acquired by Interbrew.[6]

The channel initially carried 40% Canadian content and 60% foreign content, but committed to eventually airing a total of 60% Canadian content throughout the broadcast day, with 20% of its programming originated by Discovery Channel U.S., and the remaining 20% coming from other international producers.[5][6] The proposed Canada Magazine, which debuted as @discovery.ca and was later retitled Daily Planet, was part of the channel's launch schedule and ran until 2018.[6]

On March 24, 2000, the CRTC approved a proposal by CTV Inc. to acquire voting interest in NetStar Communications Inc. CTV renamed the company CTV Specialty Television Inc.

A high definition simulcast feed of Discovery Channel that broadcasts in the 1080i resolution format was launched on August 15, 2003.[7] The feed would later be shut down on December 19, 2005, and be replaced by a separate category 2 digital cable specialty channel called Discovery HD Theatre.

Logo used from 2009 until sometime in May 2020.

In the late 2000s and early 2010s, the channel followed its U.S. counterpart's shift away from natural history towards adventure and reality programming targeting male audiences, with series like Deadliest Catch, Highway Thru Hell, and Canada's Worst Driver.[8]

Bell Globemedia was renamed to CTVglobemedia on January 1, 2007, after BCE Inc. reduced the stake to 15%. Bell Canada reacquired CTVgm in 2010 from The Woodbridge Company and renamed that division to Bell Media on April 1, 2011.

On June 17, 2011, Bell Media announced that it would launch, for a second time, an HD simulcast feed of Discovery Channel; this feed was launched on August 18, 2011.[9]

Loss of Discovery rights, relaunch as USA (2024–25)

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See also: 2024 Canadian specialty television realignment
The final Discovery Channel logo used by the original iteration, used until January 1, 2025.

On June 10, 2024, Rogers Sports & Media announced it had reached an agreement with Warner Bros. Discovery (WBD) for Canadian rights to its lifestyle brands beginning in January 2025. Although not mentioned in Rogers' initial announcement, the company subsequently confirmed that the affected channels include Discovery Channel and other brands of the former Discovery Communications (pre-Scripps Networks Interactive merger) which had been managed by Bell in Canada.[10][11] Bell then said in a statement that it would "assert [its] rights", citing non-compete protections it had previously negotiated against the launch of direct competitor channels.[12] On June 19, Bell filed for an injunction against WBD and Rogers, demanding that it not supply any Discovery programming to Rogers for at least two years after its own deal expires, claiming it was entitled to a "window to adjust" under its outgoing contract in the event of non-renewal.[13]

According to Rogers, the injunction requested by Bell would—if granted—prevent the company from operating any linear TV channels under the relevant brands during that timeframe, but would not affect other content rights.[14] Nevertheless, Rogers subsequently announced plans to launch its own linear specialty channels under the Discovery and Investigation Discovery brands on January 1, 2025 (alongside Food Network, HGTV, and Magnolia Network), with all other brands launched digitally via Citytv+.[15] In late-August, Bell stated that it had dropped its legal action against Rogers (thus allowing its' relaunch of the Discovery brands to proceed, in favour of focusing on WBD having allegedly violated its right of first negotiation.[16] On October 8, 2024, Bell settled with WBD, agreeing to a renewal of its separate library deals with HBO and Warner Bros. for its Crave service, as well as co-production and international distribution pacts for Bell Media original programming,[17]

On October 17, Bell Media announced it would relaunch Discovery as a Canadian version of USA Network on January 1, 2025, as part of an agreement with Comcast's NBCUniversal that would also see its version of Investigation Discovery relaunched under the similar Oxygen brand.[18] The revamped channel carries a general entertainment format, with a focus on television series (including past and present USA Network original series such as Suits, and other new drama acquisitions such as The Rainmaker), films, and some live sports programming sublicensed from TSN.[19][20][19]

USA and Oxygen will mark Bell's second and third active channel partnerships with Comcast, following the relaunch of Star! as E! in 2010; Comcast and Bell Media's predecessors were also co-owners of OLN from 1997 to 2008.[21] In 2007, the CRTC rejected a request by Shaw Communications to add USA Network to the list of foreign television services eligible to be carried by Canadian television providers, on the basis that the channel carried too many programs already carried by other Canadian specialty services.[22]

Programming

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In addition to shows acquired from its U.S. counterpart, the Canadian Discovery Channel produced much of its own original programming through its Exploration Production group including its former flagship daily science news program, Daily Planet, and its own domestic version of Cash Cab.[23] Several programs produced by the Canadian Discovery Channel (such as How It's Made) have also aired on the U.S. Science Channel.

Since 2015, enabled by that year's retirement of CRTC genre protection rules which mandated that it predominantly air factual programming,[24] Discovery has made ventures into scripted entertainment programming with loose connections to history or STEM concepts. In November 2015, Bell Media announced Discovery Channel Canada's first original scripted drama, the Jason Momoa-fronted Netflix co-production Frontier, chronicling the North American fur trade.[25] In 2018, it began to devote portions of its schedule to reruns of police procedural series such as Criminal Minds, CSI: NY, and NUMB3RS.

With the relaunch as USA Network, the network primarily airs general entertainment programming, including USA Network and Bell-owned library programs,[26][27] films, and reality series (including original series carried over from Discovery Channel such as Highway Thru Hell, and series such as The Traitors).[20][19] USA Network will also carry some live sports programming sublicensed from TSN, including professional wrestling (AEW Collision; USA Network has been a long-time home of All Elite Wrestling's main competitor WWE, whose Canadian moved from Rogers to Netflix in 2025),[28][29] and coverage of the NASCAR Xfinity Series beginning in the 2025 season.[19] Since 2015, all discretionary specialty channels have operated under unified license terms that no longer restrict the genres of programming they may air, and allows channels not licensed as a mainstream sports channel to devote up to 10% of their programming to live professional sports.[24]

Original series (as Discovery (past and present))

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Current USA Network programs

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Upcoming programs

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See also

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References

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  1. ^ "Labatt unit targets TV". Strategy. October 19, 1992. Retrieved December 5, 2024.
  2. ^ "Decision CRTC 94-283". Canadian Radio-television and Telecommunications Commission. June 9, 1994. Retrieved December 9, 2024.
  3. ^ "Public Notice CRTC 1994-59". Canadian Radio-television and Telecommunications Commission. June 9, 1994. Retrieved December 9, 2024.
  4. ^ a b c Trueman, Peter (August 6, 1994). "Doing its homework pays off big time for Discovery Channel". Starweek. Retrieved October 22, 2024 – via Newspapers.com.
  5. ^ a b Bawden, Jim (December 31, 1994). "Hailing the creation of new cable services". Starweek. Retrieved October 22, 2024. The launch is set for Saturday night at 8.
  6. ^ a b c Pinto, Jordan (April 2, 2020). "Discovery Canada: Capturing the nation's imagination for 25 years". Playback. Retrieved October 22, 2024.
  7. ^ Over-the-Air Transmitters Now Broadcasting CTV High-Definition Signals in Toronto and Vancouver CTV 2005-08-17
  8. ^ Mahoney, Val (December 4, 2014). "Channel of the year: Discovery Channel Canada". Playback. Retrieved October 22, 2024.
  9. ^ Discovery Channel and Bell Media Factual Networks Announce Fall 2011 "Must See" Highlights CNW 2011-06-17
  10. ^ Thiessen, Connie (June 10, 2024). "Rogers scoops Warner Bros. Discovery rights from Corus and Bell". Broadcast Dialogue. Retrieved June 10, 2024.
  11. ^ "Rogers announces licensing deals with NBCUniversal and Warner Bros. Discovery". CityNews.ca. June 10, 2024. Retrieved June 10, 2024.
  12. ^ Faguy, Steve (June 10, 2024). "Rogers kneecaps Corus, stealing Canadian rights to HGTV and Food Network". Fagstein. Retrieved June 11, 2024.
  13. ^ Hudes, Sammy (July 2, 2024). "Bell files injunction seeking to block Rogers from broadcasting Warner Bros. content". The Canadian Press. Retrieved July 3, 2024.
  14. ^ Thiessen, Connie (June 28, 2024). "Bell files injunction against Rogers in Warner Bros. Discovery content battle". Broadcast Dialogue. Retrieved June 28, 2024.
  15. ^ Thiessen, Connie (August 28, 2024). "Rogers outlines plans to launch new channels". Broadcast Dialogue. Retrieved August 29, 2024.
  16. ^ Townsend, Kelly. "Bell Media focuses legal efforts on WBD". Playback. Retrieved 2024-10-20.
  17. ^ Whittock, Jesse (2024-10-08). "Bell Expands Warner Bros Discovery Pact For HBO & Max Content And Ends Legal Action Over Rogers Deal". Deadline. Retrieved 2024-10-08.
  18. ^ Thiessen, Connie (2024-10-17). "Bell to bring USA Network, Oxygen True Crime to Canada". Broadcast Dialogue. Retrieved 2024-10-17.
  19. ^ a b c d "Bell Media's Discovery Channel Rebrands as USA Network in Canada on January 1 with a Blockbuster Mix of Programming". Bell Media. Retrieved 2024-12-17.
  20. ^ a b Bell Media (October 17, 2024). "Bell Media Brings Powerhouse Brands USA Network and Oxygen True Crime to Canada" (Press release). Retrieved October 17, 2024.
  21. ^ CTVglobemedia (November 1, 2010). "CTV and Comcast International Media Group Partner to Bring E!, World's Top Entertainment Brand, Back To Canada" (Press release). Archived from the original on March 22, 2011. Retrieved October 17, 2024.
  22. ^ "Shaw decries watchdog for decree barring USA Network". Toronto Star. 2007-09-26. Retrieved 2024-12-17.
  23. ^ "Bell Media cancels shows 'Daily Planet' and 'Innerspace,' lays off 17 positions". The London Free Press. 2018-05-24. Retrieved 2018-05-25.
  24. ^ a b Canadian Radio-television and Telecommunications Commission (March 12, 2015). "Broadcasting Regulatory Policy CRTC 2015-86". Retrieved May 12, 2018. (paragraph 254)
  25. ^ "Netflix Picks Up Canadian Period Action Series 'Frontier' Starring Jason Momoa". Deadline. 16 November 2015. Retrieved 8 January 2016.
  26. ^ Bell Media (October 17, 2024). "Bell Media Brings Powerhouse Brands USA Network and Oxygen True Crime to Canada" (Press release). Retrieved October 17, 2024.
  27. ^ "Bell Media's Discovery Channel Rebrands as USA Network in Canada on January 1 with a Blockbuster Mix of Programming". Bell Media. Retrieved 2024-12-17.
  28. ^ Sherman, Alex; Pramuk, Jacob (2024-01-23). "Netflix to stream WWE's Raw starting next year in its biggest jump into live entertainment". CNBC. Retrieved 2024-01-23.
  29. ^ Otterson, Joe (2024-01-23). "Netflix, WWE Strike Deal to Move 'Monday Night Raw' to Streamer Beginning in 2025 for $500 Million per Year". Variety. Retrieved 2024-01-23.
  30. ^ David, Greg (July 24, 2022). "Discovery reveals the 12 carvers competing in the all-new series A Cut Above, beginning August 8". TV, eh. Retrieved July 29, 2022 – via Bell Media.
  31. ^ "Untitled Document". Archived from the original on 2012-04-15. Retrieved 2006-02-17.
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